Practical resources
learn. practical AI & automation resources for business
Understand what AI and automation can actually do for your business — in plain language, without the hype.
Most of what I publish on the blog answers the same question: which parts of my business are worth automating, and what would that look like in practice? Everything below comes from real projects — what worked, what didn’t, and what I’d skip. If you’re curious how an automation project actually runs from first call to handover, my process page walks through it. And not everything should be automated — I’ll tell you when it shouldn’t.
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A practical look at where AI and automation save real hours in a small business.
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Everything below is free to read, and written for the person running the business rather than the person building the software. When you'd rather talk it through than read about it, the intro call is free too.
Custom AI Chatbot vs Intercom vs Tidio: Which Do You Actually Need?
Intercom meters every AI resolution, Tidio meters AI conversations, a custom bot is paid for once.…
AI Automation for Marketing Agencies: Where the Hours Go
Reporting, lead intake, onboarding, approval chasing, invoicing - the five leaks in every agency, what fixing…
GPT vs Claude for Business Chatbots: What Actually Differs
I build chatbots on both APIs. The differences that survive real customers are price, tone and…
AI Automation for eCommerce Stores: The Five That Matter
The five automations every store needs, ranked by payoff: order intake, "where's my order?", stock alerts,…
How to Self-Host n8n on a $6 VPS (And When You Shouldn’t)
The exact setup I use for client instances: Docker Compose, Caddy for HTTPS, the two things…
How Much Does a Custom AI Chatbot Cost to Build and Run?
Build: $900-$2,800 fixed price. Run: usually $2-23 a month in AI usage for a small-business site,…
How Much Does Workflow Automation Actually Cost?
Real numbers: a single workflow from $600, full pipelines at $1,800, platform costs of $6-30 a…
n8n vs Make.com: Which Should Your Business Use?
Make bills per step, n8n per run, self-hosted n8n per nothing. Real 2026 prices, the worked…
n8n vs Zapier: An Honest Comparison (With Real Pricing)
Zapier bills per task, n8n per execution, self-hosted n8n per nothing. Real prices, a worked example…
Build Your Website So It’s Easy to Automate Later
Most websites quietly throw away the information that would make automation cheap. Seven decisions at build…
Core Web Vitals in Plain English: LCP, INP and CLS
What Google's three Core Web Vitals actually measure, what causes bad scores on real WordPress sites,…
What an AI Chatbot Can Actually Answer (and Where It Quietly Fails)
How business chatbots really work, the questions they answer well, the ones they get confidently wrong,…
Prefer to talk it through?
Tell me how your business runs today — I'll tell you what I'd automate first. 30 minutes, no obligation, and you leave with ideas either way.