Web Development
children's learning brand website & shop.
Website redesign and shop for a children's learning brand.
The full story
the problem.
Chakra Pride teaches children social-emotional learning through a book, printables and merchandise, and runs a “Camp Heroes” programme alongside its NGO partner. That is three different jobs — explain a mission, sell products, and administer a volunteer programme — and on the old site all three were competing for the same attention.
what I built.
A redesign and rebuild on WordPress that gives each job its own space. The homepage carries the mission: what social-emotional learning is, why it matters and where Chakra Pride fits, written for a parent who has never heard the term before.
The shop runs on WooCommerce for the book, printables and accessories. Camp Heroes gets a dedicated section with a member login and a detailed custom volunteer application form, so the programme is administered on the site rather than through email threads. Review integration and search structure sit across all of it.
the result.
Three audiences stopped competing for one page: a parent reads the mission, a teacher buys resources, and a volunteer applies, without any of them having to ignore the other two. The camp application matters most — it moved a manual, inbox-based process onto the site, where the programme can actually keep track of it.
Every project here is written the same way — the situation the business was in, what I built, and what changed once it shipped. How I run a project walks through the stages step by step.
Have a similar problem in your business?
This project started with a short conversation, not a spec document. Tell me how your business runs today — I’ll tell you what I’d automate first. If automation isn’t the right answer, I’ll say so.